DropYacht is a web3 platform that provides marketing teams with customer engagement solutions by leveraging the capabilities of NFTs. Their aim is to assist businesses in staying ahead of the curve in their marketing strategies and ensuring adaptability to emerging trends in the digital space.
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The Challenge
Our challenge in designing DropYacht's platform was to build everything from scratch while understanding the unique needs of the industry. We aimed to offer a user-friendly interface for users who may not have a strong technical background.
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The Solution
Research laid the foundation for our project with DropYacht. We began by thoroughly analyzing the digital solutions offered by competitors to address the challenges specified. Over the course of a three-month collaboration, we engaged in intensive research, fast iterations, and problem-solving. As a result, we were able to craft a beautiful solution tailored to DropYacht's unique needs. We also ensured that the platform was accessible to users with visual disabilities by adhering to WCAG 2 guidelines.
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Low Fidelity Screens
After carefully evaluating the features and overall functionality needed for DropYacht, we proceeded to design the website's template. Our first step involved transforming our data into wireframe structures, specifically low-fidelity screens. These allowed us to meticulously fine-tune the information architecture of DropYacht on a screen-by-screen basis.
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Design System
When working with DropYacht, we developed an elegant Design System structured for efficiency and scalability. Created using atomic design principles, it enabled seamless collaboration and ensured visual consistency across the entire product. This approach made it easy for the whole product team to rapidly replicate elements while maintaining a cohesive aesthetic.
1. Typography
2. Colors
3. Iconography
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High Fidelity and Prototype
After multiple cycles of design revisions and in-depth research for the development of the project, we successfully crafted a high-fidelity prototype of DropYacht's dashboard, featuring stunning visuals that effectively convey the brand's values and objectives.