For the Neptune Store project, we were tasked with creating a cutting-edge ecommerce platform that caters to the needs of gamers, selling high-end gaming items and hardware. The platform needed to have a sleek, modern design that would appeal to a young and tech-savvy audience.

To overcome these challenges, we employed a user-centered design process that involved researching our target audience, creating user personas, and conducting usability testing. We also utilized the latest ecommerce best practices and incorporated cutting-edge features such as product recommendations, social proof, and user-generated content.

To design the low fidelity screens for Neptune Store, we started by creating wireframes that mapped out the site's information architecture and user flow. We then created sketches and basic layouts using pen and paper or digital tools such as Balsamiq or Sketch. Once we had a basic design in place, we conducted user testing to get feedback on the user interface and iterated on the design until we had a workable prototype.

We designed a comprehensive design system for Neptune Store that incorporated a color palette, typography, icons, and other design elements. We created a style guide that outlined the visual and interaction design standards, which helped to ensure consistency across the entire platform. This design system also allowed us to efficiently create high fidelity screens and iterate on them as needed.