Rally is ridesharing bus company on the market of chartered buses, with the focus on transportation for Events. Their main goal is to bring people with the same interests together to their destinations.

Research is where it all started, we looked at the competitors digital designs and also looked at how we could solve the issue listed in the challenge above. In 3 months, we researched deeply, iterated quickly, went through several challenges and successfully designed a detailed marketing website, demonstrating current services and operation, values and proposals, and future plans that allows users and investors to understand the company on a deeper level.

After considering the features involved and the overall functionality, we designed the template of the website. We transformed our data into wireframe structures known as low fidelity screens and further refined the information architecture screen by screen.

We developed a thoughtful Design System that it is able to replicate elements quickly while keeping consistency across the product. We designed it in an atomic and scalable form, which allowed the entire product team to work and cooperate easily.