SPM 365 a real money betting platform for sports and esports. Their main goal is to allow users to bet and earn real money while rooting for their favorite teams on any sport or esport.
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The Challenge
Our challenge in designing the SPM platform was how to introduce new sports or esports to the app without breaking user immersion and desire to bet.
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The Solution
Research is where it all started, we looked at the competitors digital designs and also looked at how we could solve the issue listed in the challenge above . In 3 months, we researched deeply, iterated quickly, went through several challenges and successfully designed a more explicit tab navigation between one sport and another in addition to changing the color of the entire page depending on which sport the user was. That allowed users to easily identify the variety of sports and esports that the platform could offer.
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Low Fidelity Screens
After considering the features involved and the overall functionality, we designed the template of the website. We transformed our data into wireframe structures known as low fidelity screens and further refined the information architecture screen by screen.
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Design System
We developed a thoughtful Design System that it is able to replicate elements quickly while keeping consistency across the product. We designed it in an atomic and scalable form, which allowed the entire product team to work and cooperate easily.
1. Typography
2. Colors
3. Iconography
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High Fidelity and Prototype
After several rounds of iterations of design and research for the development of the project, we created the prototype version of SPM365 platform, with powerful visuals that communicates the product values and goals.