Squirrel website project is related to the marketing site of its mobile app Squirrel. Their main goal is to convert final users to install and use the app, and business users to buy their own community inside the platform.

Research is where it all started, we looked at the competitors digital designs and also looked at how we could solve the issue listed in the challenge above. In 1 month, we researched deeply, iterated quickly, went through several challenges and successfully designed a detailed marketing website, demonstrating how the app worked, values and proposals, that allowed users to understand the company on a deeper level and download the app.

After considering the features involved and the overall functionality, we designed the template of the website. We transformed our data into wireframe structures known as low fidelity screens and further refined the information architecture screen by screen.

We developed a thoughtful Design System that it is able to replicate elements quickly while keeping consistency across the product. We designed it in an atomic and scalable form, which allowed the entire product team to work and cooperate easily.